Kristy Chong

CEO & Co-Founder

Kristy completed the SBE by Springboard Enterprises Tech program in 2017.

Kristy is the CEO and Founder of Modibodi®, a hi-tech, sustainable life-proof apparel brand created to give all bodies more confidence and comfort, and a more sustainable solution to disposable hygiene to manage their leaks - be it periods, incontinence, sweat, odour and/or breast milk leaks.

Since its inception, Modibodi’s sales and brand awareness have continued to grow at an exponential rate (200-400% YOY) through strategic business planning, manufacturing development, new product extensions, marketing and public relations and market expansion. Customers from Australia, New Zealand, Canada, France, Iceland, UAE, United States of America, the United Kingdom, France and Germany have embraced this Aussie brand. Dedicated global ecommerce sites have been developed to cater to the growing demand for Modibodi life-proof apparel and Modibodi is a recognised leader in this category globally.

Late in 2019 Kristy sold a majority share in the business to well-known Australian private equity group Quadrant Private Equity, to help scale their operations at speed.