Last week’s glorious sunshine had us travel over sea to Cockatoo Island where we were welcomed at a wonderland for the ambitious - also known as Sunrise Island - Blackbird’s annual Sunrise Conference. This year the content program was a metaphor for the founder journey focusing on (1) what we can expect for the future whilst sparking new ideas, (2) overcoming obstacles and (3) all about the getting started part of it all.
Amongst the 999 attendees we were accompanied by investors, start-ups, corporates, government and even the future generation of founders: school students. Read on for some highlights shared by founders on the day as well as lessons learned during a few workshops:
“Consumers are always changing; you will never have an absolute perfect product market fit!” - Toby Pearce
Cedar Anderson, Founder Flow Hive
Raised $12.4M in 30 days through crowdfunding without even a product in pre-productions phase
Tease the audience before you launch and keep them engaged; see how Flow Hive did it here.
Have a story to tell
Do something you believe in and don’t give up
Surround yourself with the best people, people you trust.
Toby Pearce, Co-Founder of Sweat
30 million users worldwide and expecting revenue of $100M this year
Learn from your mistakes
Test, test, test as many things as effectively and efficiently as possible
Understand what your testing limitations and boundaries are as a brand
Back your MVP with you values and mission
Your product doesn’t have to be perfect to go to market
Consumers are always changing; you will never have an absolute perfect product market fit!
Have a good on-boarding plan
Know what you don’t want.
The worst thing you can do is isolate yourself – find mentors and coaches.
Building a growth engine
Tim Doyle, Head of Strategy & Growth at Koala
Acquiring customers is 99% the story you tell
Watch out for YouTube as the next hot conversation tool
Maximizing the value of customers is about building for the best behaviours. Example: customers of Koala valued their quick delivery service so this is what they built on and created a tracking app for their customers order.
The secrets of social success
Mark Baartse, CMO at Showpo
It is about quality content - this will always win!
Don’t be that person at a party that talks only about yourself
Learn what people want – who is your target and do you create content that speaks to them?
Need help creating valuable content to drive conversions? TIP // Try researching your product on buzzsumo.com
Analysis is the secret! The more you post, the more chances you get to learn about your customers and what speaks to them.
The rules are always changing so you need to constantly challenge every assumption you make.
Get into the details, dig into your social dashboards.
Doing the best work of your life - how to build a high performance startup culture
Jen Mumford, Safety Culture
Think like a product manager
Design a culture that works for your company not someone else’s
Start defining your company culture now not only when your big
Plan in quarterly performance reviews with staff
Planning a 1:1? Make sure this is effective
Be able to measure someone’s impact – have a performance snapshot available at any time
Giving feedback shouldn’t be seen as something bad – tell people when you’ve actioned their feedback.
How to define company values that actually mean something
Didier Elzinga, Co-founder of Culture Amp
Values and performance are interlinked
Values are not created, they are uncovered
Values make you want to be a better version of yourself
What do you bring to the table?
How do you define values? Think about what you will not give up
Turn your team I believes into We believes.
We’re already looking forward to next year and what is sure to be another inspiring line-up of speakers and workshops!