Why You Should Apply for Springboard: From 2017 Alum and SBE Board Member, Noga Edelstein

In 2017 Noga Edelstein, co-founder of UrbanYou, participated in SBE Australia’s Springboard Enterprises Australia Accelerator. Fast forward a year and Noga’s business raised $1million in less than 2 weeks, acquired a Brisbane competitor and was recently announced as our newest Board Member!

We sat down with Noga to discuss her board appointment, how Springboard helped her business, and why she thinks you should apply for the Springboard Enterprises Australia Accelerator program.

Noga Edelstein, newest SBE Australia Board Member

Why did you decide to join the SBE Australia board?

How could I not work with these wonderful people? No but seriously - it is a wonderful organisation, it’s a way of giving back, and the ecosystem surrounding female entrepreneurship has been so helpful. We have a responsibility to help in the same way we were helped. I’m privileged and honoured to do so.

Why should women entrepreneurs apply for the Springboard Enterprises Australia Accelerator?

I cannot recommend the program enough. I highly suggest women apply because the opportunities the accelerator affords you - you learn to raise capital, you make connections, you get a deeper understanding of their business and you gain access to top tier coaching, guidance and support.

What if someone is unsure as to whether or not they are ready to apply?

Even if you aren't sure you are ready, the feedback you will get through the application and interview process is valuable to your business. You also get the chance to grow your profile with those reviewing the application - it’s a top-tier panel of Australian industry experts plus the Springboard team from the USA (The Springboard Enterprises Accelerator is an American program run in partnership with SBE Australia.)

When you apply for any program it forces you to sit down and put pen to paper about your business and better explain your company and your numbers. As founders we sometimes are focused on working “in” our business vs “on” our business. This process will focus you on your business and you get a lot of feedback along the way with the application process, plus growing your profile.

 

Why would someone join Springboard vs another program?

If you get in, I would classify Springboard as a really elite program. It is seen as a top program. Top 10 women from across Australia get in and you interact with top tier leaders from the ecosystem and investment community... there isn't anything that compares. Plus, you get the network from the USA - the other women entrepreneurs and thousands of industry experts, investors and coaches in New York, Washington DC, Silicon Valley and beyond in their network.

What did you think were the benefits of being part of the Springboard Enterprises Australia Accelerator?

Well for us, without a doubt it was raising capital. We had a real moment of clarity in the program that we'd been seeing the business in a female centric way and didn't understand what investors wanted to hear. The SBE team helped us to understand how to share the business case and the numbers and we were able to tell that story really clearly after going through the program.

But even if you aren’t raising capital - around 20% of our graduates are bootstrapped businesses - it’s worth doing if your intention is to scale your company. It’s a great forum to get in front of people and companies and tell them about your business. It’s a great marketing opportunity!

Plus, you don’t have to relocate. You will be in Sydney for the bootcamp and Dolphin Tank, but other than that, the coaching program is done remotely and flexibly. This means you can stay in your hometown and continue to focus on your business at the same time as participating in the program.

*******

Are you interested in learning more about the 2018 Springboard Enterprises Australia Accelerator?

SBE Australia is holding launch events in Melbourne, Brisbane, Sydney, Adelaide and Perth over the next two weeks. To sign up and for more info, please visit our website here under Launch Events - 2018

https://sbeaustralia.org/springboard-enterprises-accelerator/

We hope to see you at our Launch Events - and thanks again Noga for your time. We are lucky to have you as our newest Board member!

Springboard Enterprises Australia Accelerator Success Story: Jenny O’Neill, Episoft

Springboard Enterprises Australia Accelerator Success Story: Jenny O’Neill, Episoft

Jenny completed the Springboard Accelerator (2016) and found the support to be pivotal to her raising process.

Jenny's Medtech startup Episoft just closed a $1,050,000 capital raise backed by four private investors in preparation for scaling up its offering.

“SBE Australia is a women-led accelerator that is essential in the market."

Read More

Tech founder harnesses digital platform for a positive social cause

Tech founder harnesses digital platform for a positive social cause

Hitnet’s Founder and SBE Australia E3 Program cohort member, Julie Gibson, says after many years of working for large companies and research organisations, she really enjoys the autonomy and flexibility of running her own business.

Julie shares her words of wisdom for female founders and explains what has stood out to her in the E3 program so far…

 

Read More

The entrepreneurial journey - myths, misconceptions and the ultimate reward

The entrepreneurial journey - myths, misconceptions and the ultimate reward

SBE Australia’s General Manager, Julie Demsey, addresses some common myths around what it takes to grow a successful company and what it means to be a successful entrepreneur.

From knowing everything to overnight successes, and exponential growth benchmarks to working 24/7, she breaks down the misconceptions and saves the best for last. Julie finishes by shining a light on the one notion about the entrepreneurial journey that should be talked about more often… challenging and rewarding, there is nothing quite like running your own business.

Read More

Angel investor's advice for female start-up CEOs

Angel investor's advice for female start-up CEOs

Five years ago, Sydney-based entrepreneur and angel investor Topaz Conway helped convince Kay Koplovitz to bring Springboard Enterprises’ program to Australia to help female tech entrepreneurs in Australia scale their businesses.

Having started out with startups in Seattle, Topaz saw an opportunity for a program like Springboard in Australia.

Topaz has these tips for women pitching to investors to scale or grow their company.

Read More

SBE Australia’s E3: Empower, Evolve, Escalate program joins the thriving Melbourne start-up scene

SBE Australia’s E3: Empower, Evolve, Escalate program joins the thriving Melbourne start-up scene

Australia is riding an exciting start-up wave and the Melbourne entrepreneur ecosystem is at the forefront, supporting and driving its local founders and their start-ups.

SBE Australia's Kerri Lee Sinclair said there had never been a better time to launch a business in Victoria.

“The Melbourne start-up ecosystem is thriving, growing, and really strongly supported by government, investors, influencers, and industry,” Kerri Lee said.

Read More

Introducing the 2017 E3 (Empower, Evolve, Escalate) program cohort

Introducing the 2017 E3 (Empower, Evolve, Escalate) program cohort

We are so pleased to introduce the first ever graduated cohort from our E3: Empower, Evolve, Escalate program for early stage female-led tech start-ups.

“It has been so exciting to see how far these women have come over the course of the 8 week program, how much work they have put in, and how their businesses have progressed,” Julie Demsey, SBE Australia GM.

Congratulations to our Founders!

Read More

Own your right to be here, expect hard work, explore your network… advice from a CEO and co-founder

Own your right to be here, expect hard work, explore your network… advice from a CEO and co-founder

Deborah Noller is the CEO and co-founder of Switch Automation. Switch began in Sydney in 2005 and has since expanded its presence to include five offices in four countries.

Deb was also one of the eight women in the first intake for the Australian chapter of Springboard Enterprises Accelerator program in 2013.

With more than 20 years’ experience in business and tech, Deb has seen a lot of changes. When she started out in business, Deb said there were no networks for any start-up entrepreneurs at all, let alone women.

Read Deb's advice for founders here .... expect hard work, explore your network, never take your eye of revenue and more. 

Read More

Aussie VC co-founder Rick Baker talks team with our female founders

Aussie VC co-founder Rick Baker talks team with our female founders

Rick Baker is co-founder of Blackbird Ventures, a venture capital firm that invests in the most ambitious start-ups in Australia. Passionate about Aussie start-ups, before forming Blackbird, Rick held MLC’s venture capital portfolio with investments of over half a billion dollars and co-founded two tech companies, IDC Global and Right Party Connect.

We invited Rick to coach our E3 cohort on building the right team, at the right time, with the right culture to support their businesses.

His insights were helped our founders better understand how their team impacts their business and their pitch to investors. Read his tips here

 

 

Read More

EXPOSED - How our own ‘Resilience and Self Care’ panel showed me I’ve been the pot calling the kettle black!

EXPOSED - How our own ‘Resilience and Self Care’ panel showed me I’ve been the pot calling the kettle black!

Last week I lead a panel on Resilience and Self Care for Business Success as part of Female Entrepreneurs Week at TankStream Labs.

The panel was filled with amazing female entrepreneurs who generously and authentically shared stories from their personal journeys running their companies.

And I had a revelation... I’ve been the pot calling the kettle black!

For so long I have been listening to and supporting other female entrepreneurs, I have forgotten to takes these lessons on and give myself a bit of a break!

Read more about my renewed commitment to self-care here 

Read More

Three reasons tech entrepreneurs should apply for our E3 program... from our of our participants!

Three reasons tech entrepreneurs should apply for our E3 program... from our of our participants!

We asked Jacqui Park, one of our current Sydney program participants who is a female co-founder of an early stage start-up, what she’s gained in her first three weeks on the program.

"There have been so many times in the past three weeks on the program going through this process that I wished I started this months ago!”

Read More

5 ways the E3 program helps female-led startups flourish

5 ways the E3 program helps female-led startups flourish

1.    It’s face-to-face

2.    It’s practical

3.    It’s for women

4.    It’s specifically for early stage startups

5.    It’s affordable

Our new E3 program (Empower, Evolve, Escalate) offers affordable, face-to-face, practical support for female entrepreneurs at the crucial early stage of their businesses without anyone taking a stake in the business.

Read More